What does a product manager do? Take 2...

After much discussion, I've decided to write another post about the role of product management.  It seems to be evolving, and after doing a ton of research, I've come up with this:
Product Management
  • helps the team (and company) deliver the right product to users
  • is a strategic role focused on delivering solutions based on market needs
  • is the glue between business, technology and user experience
Product Management Responsibilities include:
  • Prioritization
  • User Experience including usability testing, A/B testing, workflows and wireframes
  • Communication to internal and external resources
  • Metrics and analytics for product health and performance
  • Customer and market research
  • Verification on projects (tickets)
Product Managers try to avoid this:


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