Starting a new role forces product managers to think of the basic principles the guide product management. I recently changed my LinkedIn profile headline to "Creating products that customers love" and it got my mind going on what a product manager actually does. While many of us answer this with "what doesn't a product manager do?!", it's useful to define this.I think of the Product Manager Basics through the ability to answer the following three questions:
- What is the problem your customers are having that you are trying to solve?
- How frequently is this problem happening?
- What is the revenue impact if you find a solution?
- Business – Product Management is
- a business function
- focused on maximizing business value
- should be obsessed with optimizing a product to achieve the business goals while maximizing ROI
- Technology – Product Management needs to understand
- how your product will be built
- the technology stack
- the level of effort involved in order to makethe right decisions
- Ideally, Product Managers spend more time day to day with the development team than with anyone else inside the business
- User Experience – The Product Manager is
- the voice of the user inside the business
- passionate about the user experience
- testing the product, talking to users and getting that feedback first hand – especially in a start-up.

All said and done, there's really nothing that relates to business that product managers don't get involved in. In simple terms a PRODUCT manager is responsible for the overall success of a product from its birth to its burial; the product lifecycle. "This position is at the intersection from where founder strategy, user feedback, development team management, and market awareness come together. From what’s been said, it certainly appears that this is not a role that you “fall” into, but rather could aspire to be in." - Ken Yeung
Below is a list of resources that will help as you understand more about what product managers do! Are there any PM's out there that have other suggestions for what to include in this? What are some of the key things you look for when interviewing product managers? Stay tuned for more on how to hire the right people for product management!
- Slideshare presentation on Product Management
- Product Management Job Description
- Product Managers: Who are these ‘mini-CEOs’ and what do they do?
- How to Hire a Product Manager
- Product Management Responsibilities
Great description of a Product Manager. It is always hard to tell others what do you do exactly. And we usually do not have tow days alike.
ReplyDeleteNow I want to ask product managers to share pictures of they PM day and show them in one place: http://productfest.com
Would be great if you could share yours on twitter with hashtag #productfest
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