I am in the thick of redesigning a website, and today the topic of branding came up. It's extremely important to have your branding down before you can embark on a new (or redesign) journey. Today I found myself wondering what our brand was and how the new design fit into that. The problem was, I didn't have a brand to fall back onto which forced me to rethink how often we look at our branding.
There were several resources I found that help with branding and re-branding. The one from Inc Magazine started off with this: "Evolution is inevitable", which I think captures the exercise of re-branding - it's inevitable. You have to be willing to pivot (start-up or big company) and bring your company up to date, and possibly change your company's strategy.
Alot of what I learned is echoed in what you need to determine your vision. A few things to think about when branding (or re-branding) your business:
- Who's your target market?
- What are their painpoints?
- What is your mission statement? (I realize these may be outdated, but they are still valuable)
- Does your logo match your mission?
- Do your products match what your brand represents?
- Are you employees aware of your brand? Do they live it?
- Who is the face of your business?
- Is your branding consistent?
I am thoroughly convinced in this said post. I am currently searching for ways in which I could enhance my knowledge in this said topic you have posted here. It does help me a lot knowing that you have shared this information here freely.
ReplyDeleteThank you for stopping by - and for your kind words. Please let me know if I can help in any other way!
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