What are you testing? Where are you testing it? What has it proved? How has it helped your site?
I found a really good presentation that reviews what A-B testing is (and G-testing) and how people can use it to improve their sites. I'll take a few of the key points from it and explain them here, I'm most interested to hear what others have to say about it!
Basics:
- Develop two versions of a page
- Randomly show different versions to users
- Track how users perform
- Evaluate (that's where statistics comes in)
- Use the better version
- Removing form fields
- Adding relevant form fields
- Marketing landing pages
- Different explanations
- Having interstitial pages
- Email content
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